{"id":163,"date":"2024-06-12T20:24:48","date_gmt":"2024-06-12T20:24:48","guid":{"rendered":"https:\/\/mercedesbarrutia.com\/fundamental\/?page_id=163"},"modified":"2024-06-12T20:24:48","modified_gmt":"2024-06-12T20:24:48","slug":"comunicacion-y-marketing-para-pequenas-y-medianas-empresas","status":"publish","type":"page","link":"https:\/\/mercedesbarrutia.com\/fundamental\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\/","title":{"rendered":"Comunicaci\u00f3n y  marketing para peque\u00f1as y medianas empresas"},"content":{"rendered":"\n<div style=\"height:29px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podemos montar una formaci\u00f3n personalizada  o una sesi\u00f3n de asesoramiento para tu marca, para ti o para todo tu equipo. <br>\u00bfNo sabes por d\u00f3nde empezar? \u00bfO ya has empezado pero no sabes qu\u00e9 necesita tu marca?<br>\u00bfTu marca pide m\u00e1s? \u00a1D\u00e1selo!<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trav\u00e9s de la formaci\u00f3n o el asesoramiento especializado, podemos realizar a medida sesiones sobre los siguientes aspectos relacionados con el marketing y la comunicaci\u00f3n de tu marca:<br>(recuerda que <a href=\"https:\/\/www.mercedesbarrutia.com\/index.php\/experiencia-profesional\/\"><mark style=\"background-color:rgba(0, 0, 0, 0)\" class=\"has-inline-color has-custom-color-2-color\">Mercedes Barrutia<\/mark><\/a> es tambi\u00e9n docente para la Formaci\u00f3n Profesional)<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Branding: c\u00f3mo construir tu marca<br>Rebranding: c\u00f3mo reposicionar tu marca<br>Inbound marketing: todo para tu cliente<br>Mail marketing: estrategias y desarrollo<br>Marketing para redes sociales<br>Contenido de valor y marketing de contenidos<br>C\u00f3mo mejorar el awareness y engagement<br>Crea tus propios contenidos: edici\u00f3n de v\u00eddeo y audio y dise\u00f1o<br>Embudos de ventas<br>Gesti\u00f3n de redes sociales<br>Planes de comunicaci\u00f3n<br>Presentaciones<br><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00bfNecesitas otra cosa? Escr\u00edbenos. <br>\u00bfTe interesa? Escr\u00edbenos. <br>Mercedes Barrutia te atiende en fundamental@mercedesbarrutia.com <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Te hacemos un proyecto y un presupuesto a medida. <br><br><br><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Podemos montar una formaci\u00f3n personalizada o una sesi\u00f3n de asesoramiento para tu marca, para ti [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-163","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Comunicaci\u00f3n y marketing para peque\u00f1as y medianas empresas - Es fundamental<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercedesbarrutia.com\/fundamental\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comunicaci\u00f3n y marketing para peque\u00f1as y medianas empresas - Es fundamental\" \/>\n<meta property=\"og:description\" content=\"Podemos montar una formaci\u00f3n personalizada o una sesi\u00f3n de asesoramiento para tu marca, para ti [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mercedesbarrutia.com\/fundamental\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\/\" \/>\n<meta property=\"og:site_name\" content=\"Es fundamental\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\\\/\",\"url\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\\\/\",\"name\":\"Comunicaci\u00f3n y marketing para peque\u00f1as y medianas empresas - Es fundamental\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/#website\"},\"datePublished\":\"2024-06-12T20:24:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comunicaci\u00f3n y marketing para peque\u00f1as y medianas empresas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/#website\",\"url\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/\",\"name\":\"Formaci\u00f3n Profesional y Educaci\u00f3n Social\",\"description\":\"Formaci\u00f3n profesional &amp; 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Adem\u00e1s de unas 15 publicaciones cient\u00edficas, no s\u00e9 cu\u00e1ntos congresos, bla, bla, bla...Para eso ya est\u00e1 mi web curr\u00edculum. \ud83d\udc69\ud83c\udffb\u200d\ud83d\udcbcSobre m\u00ed puedo\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/mercedes33de63-scaled.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/mercedes33de63-scaled.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/mercedes33de63-scaled.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/mercedes33de63-scaled.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/mercedes33de63-scaled.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/mercedes33de63-scaled.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":314,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/que-es-esto-a-ver\/","url_meta":{"origin":163,"position":3},"title":"Qu\u00e9 es esto, a ver","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"29 de abril de 2026","format":false,"excerpt":"Un espacio destinado a profesionales, a la sociedad y la educaci\u00f3n a cargo de Mercedes Barrutia. Aqu\u00ed podr\u00e1s encontrar un entorno de trabajo totalmente inclusivo, seguro, con buen ambiente y totalmente equipado, que adem\u00e1s ofrece servicio de asesoramiento en Comunicaci\u00f3n. Adem\u00e1s, formaci\u00f3n profesional y educaci\u00f3n social: un espacio intelectual destinado\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":117,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/","url_meta":{"origin":163,"position":4},"title":"Imagen y comunicaci\u00f3n de marca","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"30 de junio de 2023","format":false,"excerpt":"Si est\u00e1s empezando con tu marca o si est\u00e1s estancado en su posicionamiento, necesitas algunas nociones de branding para despegar: este es tu taller. Qu\u00e9 es una marca Tu imagen Tu marca Tu presencia. C\u00f3mo crear un escaparate: c\u00f3mo usar WhatsApp, LinkedIn y otras redes. La captaci\u00f3n y la provocaci\u00f3n\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":195,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/que-es-un-agora\/","url_meta":{"origin":163,"position":5},"title":"Qu\u00e9 es un \u00e1gora","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"28 de agosto de 2025","format":false,"excerpt":"Ll\u00e1malo como quieras. Hasta ahora, ha tenido los siguientes nombres: Taller Sesi\u00f3n Formaci\u00f3n Tertulia Workshop Caf\u00e9 Jornada Experiencia Espacio Un espacio donde desarrollarnos intelectual y profesionalmenteUn tiempo dedicado al conocimiento \u00bfHabr\u00e1 caf\u00e9? - Si quieres s\u00ed. - Yo es que soy m\u00e1s de t\u00e9...- Pues, entonces, habr\u00e1 t\u00e9. Y si\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/08\/jazmin.png?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages\/163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/comments?post=163"}],"version-history":[{"count":1,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages\/163\/revisions"}],"predecessor-version":[{"id":164,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages\/163\/revisions\/164"}],"wp:attachment":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/media?parent=163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}