{"id":117,"date":"2023-06-30T11:31:35","date_gmt":"2023-06-30T11:31:35","guid":{"rendered":"https:\/\/mercedesbarrutia.com\/fundamental\/?page_id=117"},"modified":"2023-06-30T11:33:18","modified_gmt":"2023-06-30T11:33:18","slug":"imagen-y-comunicacion-de-marca","status":"publish","type":"page","link":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/","title":{"rendered":"Imagen y comunicaci\u00f3n de marca"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Si est\u00e1s empezando con tu marca o si est\u00e1s estancado en su posicionamiento, necesitas algunas nociones de branding para despegar: este es tu taller. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Qu\u00e9 es una marca<\/li>\n\n\n\n<li>Tu imagen<\/li>\n\n\n\n<li>Tu marca<\/li>\n\n\n\n<li>Tu presencia. C\u00f3mo crear un escaparate: c\u00f3mo usar WhatsApp, LinkedIn y otras redes. <\/li>\n\n\n\n<li>La captaci\u00f3n y la provocaci\u00f3n<\/li>\n\n\n\n<li>C\u00f3mo hacer que tu marca exista<\/li>\n\n\n\n<li>Herramientas para comunicar tu marca<\/li>\n<\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Cu\u00e9ntanos m\u00e1s sobre tus necesidades y adaptamos este taller al grupo. Escr\u00edbenos a fundamental@mercedesbarrutia.com y buscamos lo mejor opci\u00f3n. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"681\" src=\"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-1024x681.jpg\" alt=\"\" class=\"wp-image-119\" srcset=\"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-1024x681.jpg 1024w, https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-300x199.jpg 300w, https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-768x511.jpg 768w, https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-1536x1021.jpg 1536w, https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-2048x1362.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Si est\u00e1s empezando con tu marca o si est\u00e1s estancado en su posicionamiento, necesitas algunas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","footnotes":""},"class_list":["post-117","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Imagen y comunicaci\u00f3n de marca - Es fundamental<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Imagen y comunicaci\u00f3n de marca - Es fundamental\" \/>\n<meta property=\"og:description\" content=\"Si est\u00e1s empezando con tu marca o si est\u00e1s estancado en su posicionamiento, necesitas algunas [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/\" \/>\n<meta property=\"og:site_name\" content=\"Es fundamental\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-30T11:33:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1702\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/\",\"url\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/\",\"name\":\"Imagen y comunicaci\u00f3n de marca - Es fundamental\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/pexels-caio-67112-1024x681.jpg\",\"datePublished\":\"2023-06-30T11:31:35+00:00\",\"dateModified\":\"2023-06-30T11:33:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/#primaryimage\",\"url\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/pexels-caio-67112-scaled.jpg\",\"contentUrl\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/wp-content\\\/uploads\\\/2023\\\/06\\\/pexels-caio-67112-scaled.jpg\",\"width\":2560,\"height\":1702},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/imagen-y-comunicacion-de-marca\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Imagen y comunicaci\u00f3n de marca\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/#website\",\"url\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/\",\"name\":\"Formaci\u00f3n Profesional y Educaci\u00f3n Social\",\"description\":\"Formaci\u00f3n profesional &amp; educaci\u00f3n social\",\"publisher\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/#\\\/schema\\\/person\\\/9beb311f3633e576fab6de667c16c022\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/#\\\/schema\\\/person\\\/9beb311f3633e576fab6de667c16c022\",\"name\":\"Formaci\u00f3n Profesional y Educaci\u00f3n Social\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/FUNDAMENTAL-LOGOTIPO-03.png\",\"url\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/FUNDAMENTAL-LOGOTIPO-03.png\",\"contentUrl\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/FUNDAMENTAL-LOGOTIPO-03.png\",\"width\":1082,\"height\":686,\"caption\":\"Formaci\u00f3n Profesional y Educaci\u00f3n Social\"},\"logo\":{\"@id\":\"https:\\\/\\\/mercedesbarrutia.com\\\/fundamental\\\/wp-content\\\/uploads\\\/2025\\\/01\\\/FUNDAMENTAL-LOGOTIPO-03.png\"},\"description\":\"Esta p\u00e1gina web es un entorno dedicado a la formaci\u00f3n profesional y a la educaci\u00f3n social a cargo de la comunicadora Mercedes Barrutia.\",\"sameAs\":[\"http:\\\/\\\/mercedesbarrutia.com\\\/fundamental\",\"https:\\\/\\\/www.instagram.com\\\/fundamental_formacion\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/fundamental-formacin\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Imagen y comunicaci\u00f3n de marca - Es fundamental","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/","og_locale":"es_ES","og_type":"article","og_title":"Imagen y comunicaci\u00f3n de marca - Es fundamental","og_description":"Si est\u00e1s empezando con tu marca o si est\u00e1s estancado en su posicionamiento, necesitas algunas [&hellip;]","og_url":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/","og_site_name":"Es fundamental","article_modified_time":"2023-06-30T11:33:18+00:00","og_image":[{"width":2560,"height":1702,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/","url":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/","name":"Imagen y comunicaci\u00f3n de marca - Es fundamental","isPartOf":{"@id":"https:\/\/mercedesbarrutia.com\/fundamental\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/#primaryimage"},"image":{"@id":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/#primaryimage"},"thumbnailUrl":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-1024x681.jpg","datePublished":"2023-06-30T11:31:35+00:00","dateModified":"2023-06-30T11:33:18+00:00","breadcrumb":{"@id":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/#primaryimage","url":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg","contentUrl":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/06\/pexels-caio-67112-scaled.jpg","width":2560,"height":1702},{"@type":"BreadcrumbList","@id":"https:\/\/mercedesbarrutia.com\/fundamental\/imagen-y-comunicacion-de-marca\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/mercedesbarrutia.com\/fundamental\/"},{"@type":"ListItem","position":2,"name":"Imagen y comunicaci\u00f3n de marca"}]},{"@type":"WebSite","@id":"https:\/\/mercedesbarrutia.com\/fundamental\/#website","url":"https:\/\/mercedesbarrutia.com\/fundamental\/","name":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","description":"Formaci\u00f3n profesional &amp; educaci\u00f3n social","publisher":{"@id":"https:\/\/mercedesbarrutia.com\/fundamental\/#\/schema\/person\/9beb311f3633e576fab6de667c16c022"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mercedesbarrutia.com\/fundamental\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":["Person","Organization"],"@id":"https:\/\/mercedesbarrutia.com\/fundamental\/#\/schema\/person\/9beb311f3633e576fab6de667c16c022","name":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/01\/FUNDAMENTAL-LOGOTIPO-03.png","url":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/01\/FUNDAMENTAL-LOGOTIPO-03.png","contentUrl":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/01\/FUNDAMENTAL-LOGOTIPO-03.png","width":1082,"height":686,"caption":"Formaci\u00f3n Profesional y Educaci\u00f3n Social"},"logo":{"@id":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/01\/FUNDAMENTAL-LOGOTIPO-03.png"},"description":"Esta p\u00e1gina web es un entorno dedicado a la formaci\u00f3n profesional y a la educaci\u00f3n social a cargo de la comunicadora Mercedes Barrutia.","sameAs":["http:\/\/mercedesbarrutia.com\/fundamental","https:\/\/www.instagram.com\/fundamental_formacion\/","https:\/\/www.linkedin.com\/company\/fundamental-formacin\/"]}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false},"uagb_author_info":{"display_name":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","author_link":"https:\/\/mercedesbarrutia.com\/fundamental\/author\/admin-2\/"},"uagb_comment_info":0,"uagb_excerpt":"Si est\u00e1s empezando con tu marca o si est\u00e1s estancado en su posicionamiento, necesitas algunas [&hellip;]","jetpack_sharing_enabled":true,"jetpack-related-posts":[{"id":100,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/podcast-para-marcas-y-creadores-de-contenido\/","url_meta":{"origin":117,"position":0},"title":"Podcast para marcas y creadores de contenido","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"30 de junio de 2023","format":false,"excerpt":"El formato podcast, tanto en audio como en v\u00eddeo, abre una puerta m\u00e1s para comunicar nuestra marca. Una forma de captar leads, de ganar audiencias, de posicionar la marca en la mente de los usuarios para que nos tengan presentes. Una forma de aportar soluciones a los problemas de los\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/fundamental-podcast-formacion-mercedesbarrutia-scaled.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/fundamental-podcast-formacion-mercedesbarrutia-scaled.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/fundamental-podcast-formacion-mercedesbarrutia-scaled.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/fundamental-podcast-formacion-mercedesbarrutia-scaled.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/fundamental-podcast-formacion-mercedesbarrutia-scaled.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/04\/fundamental-podcast-formacion-mercedesbarrutia-scaled.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":307,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/formacion-y-educacion\/","url_meta":{"origin":117,"position":1},"title":"Formaci\u00f3n y educaci\u00f3n","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"29 de abril de 2026","format":false,"excerpt":"Nuestra Formaci\u00f3n Profesional y Educaci\u00f3n Social ofrecen espacios donde las personas aprenden a comprender mejor su entorno, comunicar con criterio y desarrollar habilidades \u00fatiles para su vida diaria y su futuro laboral. Una propuesta cercana, pr\u00e1ctica y cuidada que ayuda a crecer a quienes participan. \u00bfC\u00f3mo funcionamos..? Opci\u00f3n 1: Inscr\u00edbete\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":163,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/comunicacion-y-marketing-para-pequenas-y-medianas-empresas\/","url_meta":{"origin":117,"position":2},"title":"Comunicaci\u00f3n y  marketing para peque\u00f1as y medianas empresas","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"12 de junio de 2024","format":false,"excerpt":"Podemos montar una formaci\u00f3n personalizada o una sesi\u00f3n de asesoramiento para tu marca, para ti o para todo tu equipo. \u00bfNo sabes por d\u00f3nde empezar? \u00bfO ya has empezado pero no sabes qu\u00e9 necesita tu marca?\u00bfTu marca pide m\u00e1s? \u00a1D\u00e1selo! A trav\u00e9s de la formaci\u00f3n o el asesoramiento especializado, podemos\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]},{"id":203,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/el-jazmin\/","url_meta":{"origin":117,"position":3},"title":"El jazm\u00edn","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"28 de agosto de 2025","format":false,"excerpt":"Nuestro jazm\u00edn representa la adaptaci\u00f3n a un medio con recursos propios, esa formaci\u00f3n especializada que nos permite desarrollarnos como profesionales; ese pensamiento cr\u00edtico que nos permite desvolvernos en la sociedad; esa educaci\u00f3n que nos conduce a un mundo mejor.El olor nos traslada hacia el valor de la familia, donde se\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/08\/jazmin-2-scaled.png?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/08\/jazmin-2-scaled.png?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/08\/jazmin-2-scaled.png?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/08\/jazmin-2-scaled.png?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/08\/jazmin-2-scaled.png?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2025\/08\/jazmin-2-scaled.png?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":59,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/nuevas-narrativas-periodisticas-para-hablar-de-extranjeria\/","url_meta":{"origin":117,"position":4},"title":"Nuevas narrativas period\u00edsticas para hablar de extranjer\u00eda","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"17 de mayo de 2023","format":false,"excerpt":"Esta formaci\u00f3n es para profesionales. La adaptamos a cualquier tipo de grupo, en cuanto a sesiones y tiempo. Puede incluir un manual impreso (o no, eso lo vemos cuando hablemos). Con din\u00e1micas de grupo.El contenido de la imagen es una propuesta. Si quieres que impartamos este taller, escr\u00edbenos a fundamental@mercedesbarrutia.com\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/05\/nuevas-narrativas-promo_Mesa-de-trabajo-1-150x150.jpg?resize=350%2C200&ssl=1","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/05\/nuevas-narrativas-promo_Mesa-de-trabajo-1-150x150.jpg?resize=350%2C200&ssl=1 1x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/05\/nuevas-narrativas-promo_Mesa-de-trabajo-1-150x150.jpg?resize=525%2C300&ssl=1 1.5x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/05\/nuevas-narrativas-promo_Mesa-de-trabajo-1-150x150.jpg?resize=700%2C400&ssl=1 2x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/05\/nuevas-narrativas-promo_Mesa-de-trabajo-1-150x150.jpg?resize=1050%2C600&ssl=1 3x, https:\/\/i0.wp.com\/mercedesbarrutia.com\/fundamental\/wp-content\/uploads\/2023\/05\/nuevas-narrativas-promo_Mesa-de-trabajo-1-150x150.jpg?resize=1400%2C800&ssl=1 4x"},"classes":[]},{"id":113,"url":"https:\/\/mercedesbarrutia.com\/fundamental\/cultura-visual-para-saber-leer\/","url_meta":{"origin":117,"position":5},"title":"Cultura visual para saber leer","author":"Formaci\u00f3n Profesional y Educaci\u00f3n Social","date":"30 de junio de 2023","format":false,"excerpt":"La analfabetizaci\u00f3n es un problema social que requiere soluci\u00f3n a trav\u00e9s de la educaci\u00f3n. Este taller, enfocado a personas con pocas habilidades de lectoescritura, est\u00e1 enfocado a desarrollar la capacidad interpretativa a partir de la cultura visual. Cultura de la imagen: elementos y distribuci\u00f3n La importancia del color El encuadre\u2026","rel":"","context":"Entrada similar","block_context":{"text":"Entrada similar","link":""},"img":{"alt_text":"","src":"","width":0,"height":0},"classes":[]}],"_links":{"self":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages\/117","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/comments?post=117"}],"version-history":[{"count":2,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages\/117\/revisions"}],"predecessor-version":[{"id":121,"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/pages\/117\/revisions\/121"}],"wp:attachment":[{"href":"https:\/\/mercedesbarrutia.com\/fundamental\/wp-json\/wp\/v2\/media?parent=117"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}